Knowledge Base

B2B Marketing Glossary

349+ terms defined — from analytics to sales, privacy to technical.

A

Anonymous Visitoranalytics A/B Testinganalytics Annual Recurring Revenue (ARR)analytics Account Activityanalytics Attribution Modelanalytics Attribution Windowanalytics Audience Targetingmarketing Affiliate Marketingmarketing Account-Based Advertisingmarketing Application Programming Interface (API)technical API Keytechnical Authenticationtechnical Accelerated Mobile Pages (AMP)technical Ad Blockertechnical Account-Based Marketing (ABM)b2b Account Scoringb2b Account Penetrationb2b Account Tierb2b Average Deal Sizeb2b

B

Bounce Rateanalytics Behavioral Scoringanalytics Business Intelligence (BI)analytics Backlinkmarketing Blog Marketingmarketing Buyer Personamarketing Buyer Journeymarketing Brand Awarenessmarketing Brand Authoritymarketing Brand Messagingmarketing Browser Fingerprintingtechnical Batch Processingtechnical Buying Committeeb2b Buyer Intent Signalb2b BANT (Budget, Authority, Need, Timeline)b2b Buying Signalb2b B2B Data Providerb2b Buyer Enablementb2b

C

Conversion Rateanalytics Conversion Funnelanalytics Custom Eventanalytics Click Trackinganalytics Cohort Analysisanalytics Campaign Trackinganalytics Customer Acquisition Cost (CAC)analytics Customer Lifetime Value (CLV)analytics Churn Rateanalytics Cost Per Lead (CPL)analytics Content Analyticsanalytics Click-Through Rate (CTR)analytics Customer Satisfaction Score (CSAT)analytics Cross-Device Trackinganalytics Channel Attributionanalytics Conversion Trackinganalytics Content Marketingmarketing Content Strategymarketing Cost Per Click (CPC)marketing CTA Optimizationmarketing Case Studymarketing Competitive Analysismarketing Customer Successmarketing Co-Marketingmarketing Customer Advocacymarketing Conversion Rate Optimization (CRO)marketing Content Syndicationmarketing Content Repurposingmarketing Competitive Positioningmarketing Campaign Managementmarketing Cookietechnical Cookieless Trackingtechnical Content Delivery Network (CDN)technical Core Web Vitalstechnical CRM Integrationtechnical Cloud Infrastructuretechnical Canonical Tagtechnical CI/CD (Continuous Integration/Continuous Deployment)technical Custom Domain Trackingtechnical CSV (Comma-Separated Values)technical CNAME Recordtechnical Customer Relationship Management (CRM)b2b Contact Managementb2b Cold Outreachb2b Cross-Sellb2b Championb2b Competitive Displacementb2b Customer Acquisitionb2b Closed-Lost Analysisb2b

E

Exit Rateanalytics Event Trackinganalytics Engagement Rateanalytics ETL (Extract, Transform, Load)analytics Event Streamanalytics Editorial Calendarmarketing Email Marketingmarketing Email Sequencemarketing Email Deliverabilitymarketing Email Authenticationmarketing Event Marketingmarketing Encryptiontechnical Event Schematechnical Endpointtechnical Enterprise Salesb2b Expansion Revenueb2b Economic Buyerb2b

F

Funnel Analysisanalytics First-Touch Attributionanalytics Form Analyticsanalytics Form Abandonmentanalytics Free Trialmarketing Freemiummarketing Featured Snippetmarketing First-Party Cookietechnical First-Party Datatechnical Firmographic Datab2b

G

Goal Trackinganalytics Geolocationanalytics Google Adsmarketing Gated Contentmarketing Go-to-Market Strategymarketing Growth Hackingmarketing GraphQLtechnical

H

Heatmapanalytics Headless CMStechnical Hot Leadb2b

I

IP Enrichmentanalytics IP Addressanalytics Impressionanalytics Internal Linkingmarketing Inbound Marketingmarketing Influencer Marketingmarketing Identity Provider (IdP)technical Implementationtechnical IP Databasetechnical IPv4technical IPv6technical Internet Service Provider (ISP)technical IP Rangetechnical Idempotencytechnical Ideal Customer Profile (ICP)b2b Intent Datab2b Intent Signal Scoringb2b Inbound Salesb2b

J

JavaScript Snippettechnical JSON (JavaScript Object Notation)technical

K

Key Performance Indicator (KPI)analytics Keyword Researchmarketing

M

Marketing Metricsanalytics Marketing Attributionanalytics Multi-Touch Attributionanalytics Multivariate Testinganalytics Monthly Recurring Revenue (MRR)analytics Micro-Conversionanalytics Machine Learninganalytics Meta Tagsmarketing Marketing Automationmarketing Market Positioningmarketing Marketing Qualified Lead (MQL)marketing Marketing Operationsmarketing Marketing Technology Stackmarketing Marketing Funnelmarketing Marketing Mixmarketing Microservicetechnical Multi-Threadingb2b

N

Net Revenue Retention (NRR)analytics Net Promoter Score (NPS)analytics Net New Pipelineb2b

O

Organic Trafficanalytics On-Page SEOmarketing Off-Page SEOmarketing Outbound Marketingmarketing Omnichannel Marketingmarketing OAuthtechnical Outbound Salesb2b

R

Real-Time Analyticsanalytics Reportinganalytics Reverse IP Lookupanalytics Referral Trafficanalytics Return on Investment (ROI)analytics Retention Rateanalytics Reachanalytics Revenue Analyticsanalytics Retargetingmarketing Referral Programmarketing REST APItechnical Reverse Proxytechnical Rate Limitingtechnical Responsive Designtechnical Robots.txttechnical Revenue Operations (RevOps)b2b

S

Sessionanalytics Session Durationanalytics Scroll Depthanalytics Session Recordinganalytics Segmentationanalytics Statistical Significanceanalytics Sample Sizeanalytics Search Engine Optimization (SEO)marketing Search Volumemarketing Search Intentmarketing Search Engine Rankingmarketing Sender Reputationmarketing Spam Filtermarketing Social Media Marketingmarketing Search Engine Marketing (SEM)marketing Social Proofmarketing Site Architecturemarketing SEO Auditmarketing Schema Markupmarketing Software Development Kit (SDK)technical Single Sign-On (SSO)technical SAML (Security Assertion Markup Language)technical Server-Side Trackingtechnical SSL Certificatetechnical Subdomain Trackingtechnical Software as a Service (SaaS)technical Single Page Application (SPA)technical Server-Side Rendering (SSR)technical Sitemaptechnical Service Level Agreement (SLA)technical Session Replaytechnical Sandbox Environmenttechnical Stakeholder Mappingb2b Sales Pipelineb2b Sales Stagesb2b Sales Cycleb2b Sales Qualified Lead (SQL)b2b Sales Methodologyb2b Sales Demob2b Sales Engagementb2b Sales Cadenceb2b Sales Enablementb2b Sales Intelligenceb2b Serviceable Addressable Market (SAM)b2b Sales Forecastb2b Sales Territoryb2b Social Sellingb2b Sales Objectionb2b Sales Playbookb2b

T

Time on Pageanalytics Traffic Sourceanalytics Traffic Segmentationanalytics Thought Leadershipmarketing Testimonialmarketing Topic Clustermarketing Third-Party Cookietechnical Tracking Pixeltechnical Tag Managertechnical Two-Factor Authentication (2FA)technical Third-Party Datatechnical Target Account List (TAL)b2b Technographic Datab2b Total Addressable Market (TAM)b2b

U

Unique Visitoranalytics User Behavior Analyticsanalytics UTM Parametersanalytics Ungated Contentmarketing User Onboardingmarketing User Experience (UX)marketing User Agenttechnical Uptimetechnical UTM Buildertechnical Upsellb2b

V

Visitor Identificationanalytics Visitor Timelineanalytics Visitor Intentanalytics Vanity Metricanalytics Value Propositionmarketing Video Marketingmarketing Virtual Private Network (VPN)technical

W

Website Trackinganalytics Web Analytics Platformanalytics Website Personalizationanalytics Website Traffic Analysisanalytics Webinarmarketing Webhooktechnical Win Rateb2b Warm Leadb2b

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