All Termsanalytics

Net Promoter Score (NPS)

A loyalty metric that asks customers how likely they are to recommend a product or service on a scale of 0-10, then categorizes responses into promoters, passives, and detractors. NPS is widely used in B2B SaaS to gauge customer advocacy and predict organic growth.

Related Terms

Customer Satisfaction Score (CSAT)Retention RateChurn RateCustomer Lifetime Value (CLV)

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