All Termsanalytics

Annual Recurring Revenue (ARR)

The annualized value of recurring subscription revenue, calculated as MRR multiplied by twelve. ARR provides a standardized view of revenue run rate that B2B SaaS companies use for long-term planning, investor reporting, and benchmarking.

Related Terms

Monthly Recurring Revenue (MRR)Net Revenue Retention (NRR)Customer Lifetime Value (CLV)Return on Investment (ROI)

Put This Knowledge to Work

See how AniltX identifies your anonymous B2B website visitors in real time.

Get a Free Demo