All Termsanalytics

Net Revenue Retention (NRR)

A metric that measures the percentage of recurring revenue retained from existing customers including expansions, contractions, and churn. NRR above 100% indicates that revenue growth from existing customers exceeds losses, a hallmark of healthy B2B SaaS businesses.

Related Terms

Churn RateRetention RateCustomer Lifetime Value (CLV)Monthly Recurring Revenue (MRR)

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