All Termsanalytics

Return on Investment (ROI)

A financial metric that calculates the profitability of an investment by comparing the net gain to the cost, expressed as a percentage. Marketing ROI helps B2B organizations justify spend by quantifying how campaigns and tools contribute to pipeline and revenue.

Related Terms

Key Performance Indicator (KPI)Marketing MetricsCustomer Acquisition Cost (CAC)Customer Lifetime Value (CLV)

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