All Termstechnical

Data Transformation

The process of converting data from one format or structure to another to make it compatible with destination systems or analytical requirements. Data transformation is a key step in ETL pipelines that connect B2B visitor identification data to CRM and analytics platforms.

Related Terms

ETL (Extract, Transform, Load)Data PipelineData IntegrationData Model

Put This Knowledge to Work

See how AniltX identifies your anonymous B2B website visitors in real time.

Get a Free Demo