All Termsanalytics

Cost Per Lead (CPL)

The average cost of generating a single lead through marketing efforts, calculated by dividing total campaign spend by the number of leads generated. CPL helps B2B marketers evaluate channel efficiency and allocate budget toward the most cost-effective lead sources.

Related Terms

Customer Acquisition Cost (CAC)Lead GenerationReturn on Investment (ROI)Marketing Metrics

Put This Knowledge to Work

See how AniltX identifies your anonymous B2B website visitors in real time.

Get a Free Demo