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Microsoft Clarity Review
Microsoft Clarity is a free heatmap and session recording tool that has no traffic limits, no paywalls, and no sampling. For the price of zero dollars, the feature set is remarkable and makes paid alternatives hard to justify for basic needs.
Pros
- Completely free with no traffic limits, no sampling, and no paywalls
- Heatmaps and session recordings are reliable and performant
- Rage click and dead click detection works well out of the box
- Google Analytics integration enriches Clarity data with GA dimensions
- Copilot AI summaries provide quick insights from session data
Cons
- No survey or feedback collection functionality
- Funnel analysis is basic compared to paid alternatives
- Data retention is limited to 30 days on the free tier
- Being a Microsoft product means data is processed by Microsoft — privacy-sensitive teams may object
Pricing
Free (unlimited)
Best for: Any team that wants heatmaps and session recordings without paying — there is no reason not to try it
Our Verdict
Microsoft Clarity disrupted the heatmap market by offering a genuinely useful tool for free. It will not replace FullStory for enterprise needs, but for most teams it covers 80% of Hotjar functionality at zero cost.
Works with AniltX
AniltX adds company identification to Clarity free session recordings, turning a zero-cost tool into a powerful account-based experience analysis platform.
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