Copper Review
Copper is a CRM built specifically for Google Workspace users, living directly inside Gmail and Google Calendar. The integration is seamless, but the CRM capabilities themselves are limited compared to purpose-built alternatives.
Pros
- Lives inside Gmail — contacts, deals, and tasks without leaving your inbox
- Automatic contact and activity logging from Google Workspace interactions
- Simple, clean interface that mirrors Google design language
- Relationship-focused approach works well for consultancies and agencies
Cons
- Exclusively tied to Google Workspace — useless if you use Outlook
- Sales automation and pipeline features are basic compared to Pipedrive or HubSpot
- Reporting capabilities are limited on lower tiers
- Pricing feels steep for the feature set compared to competitors
Pricing
Basic $23/user/mo / Professional $59/user/mo / Business $99/user/mo
Our Verdict
Copper is excellent if you live in Gmail and want CRM data at your fingertips without tab-switching. But the actual CRM features are mid-tier at premium pricing. Teams outgrowing basic needs will likely migrate to HubSpot or Pipedrive.
Works with AniltX
AniltX pushes identified companies into Copper, automatically matching them with existing Google contacts and enriching CRM records with website behavior data visible directly in Gmail.
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