Apollo Review
Apollo is a B2B sales intelligence and engagement platform that combines a massive contact database with email sequences, calling, and deal management. It has rapidly become the most popular ZoomInfo alternative, especially for startups and SMBs, thanks to a generous free tier.
Pros
- Contact database of 270M+ contacts is surprisingly accurate for the price
- Free tier includes 10,000 email credits/month — genuinely usable
- Email sequences, calling, and task management built into one platform
- Intent data and buyer signals help prioritize outreach
- LinkedIn integration and Chrome extension streamline prospecting
Cons
- Data accuracy for direct dials is lower than ZoomInfo
- Email deliverability can suffer with aggressive sending patterns
- Enterprise features like SAML and advanced permissions lag behind ZoomInfo
- Platform has experienced occasional stability issues during rapid growth
Pricing
Free tier available / Basic $49/user/mo / Professional $79/user/mo / Organization $119/user/mo
Our Verdict
Apollo is the best value in B2B sales intelligence. The free tier alone makes it worth trying, and the paid tiers deliver 70-80% of ZoomInfo capability at 20% of the price. For startups and growing sales teams, it is the obvious first choice.
Works with AniltX
AniltX identifies companies on your website and Apollo provides the contact data and outreach sequences to engage them — a complete pipeline from anonymous visit to booked meeting at a fraction of enterprise ABM pricing.
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