Stop Guessing Which Leads Are Hot. Let AI Score Them.
AniltX analyzes 50+ behavioral signals in real-time to score every visitor on purchase intent. Your sales team calls the accounts most likely to close, not the ones who happened to fill out a form.
No credit card required · Setup in 2 minutes
Sarah Chen
Sound Familiar?
You're not alone. Here's what we hear every day.
My reps spend 60% of their day chasing leads that were never going to buy. They call everyone equally because we have no way to tell who's actually interested vs. who just downloaded a whitepaper for research.
We have 8,000 leads in our CRM and no idea which ones are ready to buy right now. Marketing says they're all 'qualified' but my team can only call 50 a day. We're definitely missing the hot ones.
By the time we identify a high-intent account and get a rep on the phone, our competitor has already booked the demo. We're always one step behind because we can't see intent signals fast enough.
Here's Exactly How AI Lead Scoring Works
From anonymous visitor to scored lead in under a second.
Capture 50+ Behavioral Signals
Every page visit, scroll depth, return frequency, content download, and pricing page view is captured. The AI ingests signals that humans would never track manually.
AI Scores Intent 0-100
Our model weighs each signal against historical conversion patterns to generate a real-time intent score. A score of 85 means that visitor profile converts 85% of the time.
Configure Threshold Actions
Set your own rules: score above 80 triggers a Slack alert, above 60 adds to a nurture sequence, below 30 gets deprioritized. You define what matters.
Auto-Route to Sales with CRM Context
High-intent leads are pushed to your CRM with full behavioral context - which pages they visited, how many times they returned, and what content they consumed. Your rep calls with context, not cold.
Scoring model calibrates within 14 days of install. Accuracy improves continuously as your conversion data feeds back into the model.
250k sessions free • Setup in 2 minutes
Lead Scoring That Actually Predicts Revenue
Everything you need to prioritize the right accounts at the right time.
Behavioral Intent Scoring
AI analyzes page visits, scroll depth, return frequency, content engagement, and pricing page behavior to generate a 0-100 intent score that predicts purchase likelihood.
- 50+ behavioral signals weighted
- 0-100 intent score per visitor
- Trained on conversion patterns
Configurable Thresholds
Set custom score thresholds that trigger automated actions - Slack alerts, CRM updates, email sequences, or sales routing.
- Custom score brackets
- Multi-action triggers
- Per-segment thresholds
Real-Time Score Updates
Scores update live as visitors interact with your site. A lead that just hit your pricing page 3 times gets rescored immediately.
- Sub-second rescoring
- Live dashboard updates
- Instant threshold alerts
Negative Signal Detection
Identifies disengagement patterns - job board visits, competitor research, career page browsing - to deprioritize non-buyers.
- Competitor research detection
- Job seeker filtering
- Score decay over time
Custom Score Weights
Override AI defaults to weight signals that matter most to your business. Pricing page visits worth more than blog reads? You decide.
- Per-signal weight control
- Industry presets
- A/B test weight configs
Score History & Trends
Track how lead scores change over time. See which accounts are trending up and catch buying signals before your competitors do.
- Historical score timeline
- Trend-up alerts
- Cohort analysis
Every feature you need in one platform
Stop paying for 5 different tools.
250k sessions free forever
The Honest Comparison
Here's what you get with AniltX vs. the alternatives.
| Feature | AniltX | 6sense | Bombora | MadKudu |
|---|---|---|---|---|
| Behavioral Scoring | ||||
| Real-Time Updates | ||||
| Custom Weights | ||||
| CRM Integration | ||||
| Negative Signals | ||||
| Alert Triggers | ||||
| Starting Price | Free / $99 | $30k+/yr | $25k+/yr | $12k+/yr |
Competitor pricing based on publicly available data and G2 reviews as of 2024. Enterprise pricing may vary.
Real User Results
What the Numbers Say
Questions About AI Lead Scoring
More questions?The model analyzes 50+ behavioral signals - page visits, scroll depth, return frequency, content downloads, pricing page engagement, and session duration - then weighs each signal against historical conversion data from your site. It's not a simple point system. It's a predictive model that learns which patterns lead to closed deals in YOUR business, not generic benchmarks.
The model starts scoring immediately using baseline patterns from similar B2B companies. Within 14 days of collecting your conversion data, it calibrates to your specific funnel. After 30 days with at least 50 conversions, accuracy typically exceeds 90%. The more conversion data it gets, the sharper it gets.
Yes. You can override the AI's default weights for any signal. If pricing page visits are 5x more predictive for your business than blog reads, increase the weight. You can also create industry-specific presets and A/B test different weight configurations to find what works best.
The model detects disengagement and non-buyer patterns. If a visitor only looks at your careers page, they're likely a job seeker, not a prospect - their score drops. Same for competitor research patterns, support-only visits, or extended inactivity. Score decay also kicks in over time if a lead goes cold.
We track predicted-vs-actual conversion rates across score brackets. If the model says leads scoring 80+ convert 80% of the time, we validate that against your real close data. You get a weekly accuracy report showing model performance. Most customers see 90%+ accuracy after the 30-day calibration window.
Yes. AniltX scores are pushed to your CRM as a custom field - HubSpot, Salesforce, Pipedrive, or any CRM with an API. You can use AniltX scores alongside your existing lead scoring, use them as an override, or replace your manual scoring entirely. Most teams use AniltX as the behavioral layer on top of their firmographic scoring.
Your Hottest Leads Are Cooling Off. Score Them Now.
Every hour without intent scoring is an hour your competitors are reaching your best accounts first.
Start Scoring My LeadsFree forever up to 250k sessions. No credit card required.