8 Best Hotjar Alternatives in 2026 (Free & Paid Options Compared)

Hotjar changed the game when it launched. For the first time, marketers and product teams could watch real users interact with their websites through heatmaps and session recordings — without needing a data science degree to set it up.

But the web analytics landscape has evolved dramatically since then. Teams now expect more than click maps and rage-click detection. They want to know *who* is visiting, what those visitors intend to do, and how to turn anonymous traffic into qualified pipeline. Hotjar, for all its strengths, was never built to answer those questions.

If you have been evaluating hotjar alternatives, you are not alone. Whether you have hit session recording limits, need deeper analytics, or want to connect behavioral data to actual revenue, there is a tool on this list that fits your workflow. We will walk through eight options — covering everything from free tools to enterprise platforms — so you can make an informed decision.

Why Teams Switch from Hotjar

Before diving into alternatives, it helps to understand the most common reasons teams start looking elsewhere. Hotjar remains a solid tool for basic qualitative research, but several friction points push growing teams toward other solutions.

Session recording caps and pricing tiers. Hotjar's free plan caps daily sessions at 35, and even the Business plan limits you to 500 sessions per day. For high-traffic sites or B2B companies running targeted campaigns, those limits get hit quickly. Once you exceed them, you are flying blind for the rest of the day — or paying significantly more to increase your quota.

No visitor identification. This is the single biggest gap for B2B teams. Hotjar shows you *what* happened on your site, but it cannot tell you *who* did it. You see an anonymous user scrolling through your pricing page, but you have no idea if that person works at a Fortune 500 company or is a student doing research. For sales-driven organizations, this is a dealbreaker.

Limited integrations with sales and marketing stacks. While Hotjar connects to some popular tools, its integration ecosystem is relatively shallow compared to platforms built specifically for B2B workflows. If you run your pipeline through HubSpot, Salesforce, or Slack, you may find yourself manually exporting data or building workarounds.

Heatmaps lack segmentation depth. Hotjar heatmaps are useful for general patterns, but they lack the ability to segment by company size, industry, traffic source, or engagement score. You can filter by device or page, but you cannot answer questions like "How do enterprise visitors interact with our pricing page compared to SMB visitors?"

No real-time alerting. If a target account lands on your website right now, Hotjar will not notify your sales team. The data is there in the recordings, but it is retrospective. For teams that rely on speed-to-lead, that delay costs deals.

These limitations do not make Hotjar a bad product. They make it a product built for a different use case — consumer UX research and product feedback. If your needs have outgrown that scope, it is time to explore alternatives.

What to Look For in a Hotjar Alternative

Not every analytics tool serves the same purpose, and the right hotjar alternative depends entirely on what problem you are trying to solve. Before committing to a new platform, evaluate these criteria:

1. Session recording quality and limits. How many sessions can you record per month? Are recordings full-fidelity or sampled? Can you search and filter recordings by specific user actions, pages, or segments?

2. Heatmap capabilities. Does the tool offer click, scroll, and movement heatmaps? Can you segment heatmaps by audience type, traffic source, or device? How quickly do heatmaps generate for new pages?

3. Visitor identification (for B2B). Can the platform identify which companies are visiting your site? Does it enrich visitor data with firmographic information like company size, industry, and revenue? This is the feature that separates behavioral analytics tools from true [lead identification](/features/lead-identification) platforms.

4. Integration depth. Does the tool connect natively with your CRM, marketing automation platform, and communication tools? Can it push data to Salesforce, HubSpot, or Slack without custom engineering work?

5. Privacy and compliance. Is the tool GDPR and CCPA compliant? Does it offer cookie-free tracking options? How does it handle data residency requirements for enterprise teams?

6. Pricing transparency. Some tools publish clear pricing; others require you to "talk to sales" for every tier. Make sure you understand the total cost of ownership, including overages, add-ons, and per-seat fees.

7. Analytics depth. Beyond heatmaps and recordings, does the platform offer [analytics](/features/analytics) dashboards, funnel analysis, or conversion tracking? Can you build custom reports without exporting to a spreadsheet?

With those criteria in mind, let us look at the eight best hotjar alternatives available today.

1. AniltX — Best for B2B Teams That Need Visitor Identification

If you are a B2B company looking for a hotjar alternative, AniltX is the strongest option on this list — and it is not particularly close. That is not because AniltX does everything Hotjar does but better (though it does offer [heatmaps](/features/heatmaps) and [session recordings](/features/recordings)). It is because AniltX solves a fundamentally different problem: it tells you *who* is on your site and helps you convert them into pipeline.

What AniltX Does

AniltX is a website visitor identification and behavioral analytics platform built specifically for B2B teams. It combines the qualitative insights you would expect from a heatmap tool — click tracking, scroll depth, session replays — with something Hotjar simply does not offer: the ability to identify the companies visiting your site, even if those visitors never fill out a form.

When someone from a target account lands on your website, AniltX identifies their company using a combination of reverse IP lookup, first-party data matching, and behavioral signals. It then enriches that visitor profile with firmographic data — company size, industry, revenue range, tech stack — and scores their intent based on which pages they visit, how long they stay, and how frequently they return.

The result is a platform that does not just show you *what* happened on your website. It shows you *who* did it, *why* it matters, and *what to do next*.

For a detailed feature-by-feature breakdown, see our [Hotjar vs AniltX comparison](/comparisons/hotjar-vs-aniltx).

Key Features

• Visitor identification: Identify up to 60-70% of your B2B website traffic at the company level, even without form submissions or cookies. This is the core differentiator that no traditional heatmap tool can match.
• Intent scoring: AniltX assigns engagement scores to visiting companies based on page views, session duration, return frequency, and content consumption patterns. High-intent visitors get flagged automatically so your sales team knows who to prioritize.
• Heatmaps and session recordings: Full-featured [heatmaps](/features/heatmaps) (click, scroll, and movement) and unlimited [session recordings](/features/recordings) come standard. Unlike Hotjar, there are no daily session caps on any paid plan.
• Real-time Slack and CRM alerts: When a target account visits your site, AniltX can push instant notifications to Slack channels or directly into your CRM. Your SDR team sees the alert, checks which pages the visitor viewed, and reaches out while the intent is hot.
• CRM integration: Native integrations with Salesforce, HubSpot, and Pipedrive. Visitor data flows directly into your existing pipeline without manual exports or CSV uploads.
• Company-level analytics: Segment your [analytics](/features/analytics) dashboards by company size, industry, geographic region, or engagement score. Answer questions like "Which enterprise companies visited our pricing page this week?" in seconds.
• ABM list building: Upload your target account list and get notified the moment any of those companies visit your site. AniltX becomes the bridge between your ABM strategy and your website traffic.

AniltX offers a free tier for small teams exploring visitor identification for the first time. Paid plans start at $49/month and scale based on the number of identified companies per month. All plans include unlimited heatmaps, recordings, and user seats. See the full [pricing page](/pricing) for details.

Pros

• The only tool on this list that combines heatmaps, recordings, and company-level visitor identification in a single platform
• Unlimited session recordings on all paid plans — no daily caps
• Real-time alerts mean your sales team can act on intent signals within minutes, not days
• Deep CRM integrations that actually push data into your existing workflow rather than creating another silo
• Purpose-built for B2B, which means every feature is designed around pipeline generation rather than consumer UX research

• Visitor identification is most effective for B2B traffic. If your site primarily serves individual consumers (B2C), you will not get the same identification rates
• The platform is newer than some established competitors, so the community and third-party integration ecosystem is still growing
• Advanced features like ABM list matching and custom intent scoring require higher-tier plans

B2B marketing and sales teams that want to do more than watch anonymous recordings. If your goal is to identify high-intent companies, shorten your sales cycle, and connect behavioral data directly to revenue, AniltX is the clear choice. [Book a demo](/demo) to see it in action.

Real-World Results

AniltX is not just a feature comparison winner — it delivers measurable outcomes. [Climate Control Services](/case-studies/hvac/residential-contractor), an HVAC company, used AniltX's visitor identification to uncover enterprise accounts browsing their commercial services pages. Within 90 days, they converted three of those anonymous visitors into six-figure contracts. Similarly, [FrostGuard HVAC](/case-studies/hvac/startup-growth) leveraged real-time alerts and intent scoring to prioritize outreach, reducing their average sales cycle by 40%.

2. Microsoft Clarity — Best Free Option

If budget is your primary constraint, Microsoft Clarity is the most compelling hotjar alternative available — because it is completely free. No session caps, no premium tiers, no credit card required.

What It Does

Clarity is Microsoft's free behavioral analytics tool. It offers session recordings, heatmaps (click and scroll), and a set of diagnostic dashboards that highlight usability issues like rage clicks, dead clicks, and excessive scrolling. It also integrates natively with Google Analytics 4, which makes it easy to layer qualitative data on top of your existing quantitative reporting.

For a deeper comparison, see our [Clarity vs AniltX breakdown](/comparisons/clarity-vs-aniltx).

Key Features

• Unlimited session recordings and heatmaps at no cost
• Rage click, dead click, and quick-back detection
• Native Google Analytics 4 integration
• Copilot AI-generated session summaries (in preview)
• GDPR-compliant with no cookie banners required (cookieless by default)

Free. Completely free. No paid tiers, no usage limits, no surprise invoices.

Pros

• Genuinely unlimited recordings and heatmaps — this is not a "free trial" bait-and-switch
• Extremely lightweight script with minimal impact on page load speed
• The GA4 integration is one of the best in the category
• Microsoft's infrastructure means reliability and uptime are excellent

• No visitor identification — you cannot see which companies visit your site
• Heatmap segmentation is basic compared to paid tools
• No funnel analysis, conversion tracking, or A/B testing
• Limited integrations beyond the Microsoft and Google ecosystems
• No real-time alerting capabilities

Small teams, startups, and anyone who needs basic heatmaps and recordings without spending a dollar. Clarity is an excellent starting point, but B2B teams will likely outgrow it once they need to connect behavioral data to pipeline. Many teams use Clarity alongside a visitor identification tool like AniltX to get the best of both worlds.

3. FullStory — Best for Enterprise Product Teams

FullStory sits at the premium end of the behavioral analytics spectrum. It is built for large product and engineering teams that need pixel-perfect session replay, advanced search capabilities, and deep technical debugging tools.

What It Does

FullStory captures every user interaction on your site or app — every click, scroll, form input, and console error — and indexes it for search. Their "OmniSearch" feature lets you find specific sessions by searching for any combination of user actions, CSS selectors, or page elements, which is incredibly powerful for debugging and UX research.

Key Features

• Pixel-perfect session replay with full DOM reconstruction
• OmniSearch: find sessions by searching for specific user actions or page elements
• Frustration signals (rage clicks, error clicks, thrashed cursor)
• Custom event tracking and funnel analysis
• Integrations with Segment, Amplitude, and major engineering tools

FullStory does not publish pricing. You need to contact their sales team for a quote. Based on publicly available information, plans typically start around $300-400/month for smaller teams, with enterprise contracts running significantly higher depending on session volume and feature requirements.

Pros

• The session replay quality is best-in-class — truly pixel-perfect reconstruction
• OmniSearch is a unique and genuinely useful feature for product teams
• Strong technical debugging capabilities (console errors, network requests)
• Robust data governance and privacy controls for enterprise compliance

• Expensive, especially for small and mid-size teams
• No visitor identification at the company level
• The platform has a steeper learning curve than simpler tools
• Pricing opacity makes it difficult to budget without a sales conversation
• Overkill for teams that just need basic heatmaps and recordings

Large product and engineering teams at enterprise companies that need deep session replay for UX research and technical debugging. If you are a B2B marketing team focused on pipeline generation, FullStory is likely more capability (and cost) than you need.

4. Crazy Egg — Best for Simple A/B Testing

Crazy Egg is one of the original heatmap tools, co-founded by Neil Patel and Hiten Shah. It has evolved over the years to include A/B testing, which makes it a solid all-in-one option for teams that want to observe user behavior and then test improvements — all within a single platform.

What It Does

Crazy Egg offers five types of visual reports — heatmaps, scroll maps, confetti maps (which segment clicks by referral source), overlay reports, and a list report showing individual click data. On top of that, it includes a built-in A/B testing tool that lets you create and run experiments without needing a separate optimization platform.

Key Features

• Five heatmap report types (click, scroll, confetti, overlay, list)
• Built-in A/B testing with a visual editor
• Session recordings with basic filtering
• Snapshots for comparing page performance over time
• Traffic analysis segmented by source

Plans start at $29/month (Basic) for 30,000 tracked pageviews. The Standard plan ($49/month) adds more pageviews and recordings. The Plus plan ($99/month) unlocks A/B testing. The Pro plan ($249/month) is designed for agencies and high-traffic sites.

Pros

• One of the most intuitive interfaces in the category — minimal learning curve
• Built-in A/B testing eliminates the need for a separate tool like Optimizely or VWO
• Confetti reports offer a unique way to segment clicks by traffic source
• Transparent, affordable pricing

• Session recordings are basic compared to FullStory or even Hotjar
• No visitor identification or company-level data
• Limited integrations with CRMs and marketing automation platforms
• The platform has not evolved as aggressively as some competitors
• No real-time alerting or intent scoring

Marketing teams and solo founders who want a simple, affordable tool for heatmaps and A/B testing. Crazy Egg is great for optimizing landing pages and understanding basic user behavior, but it lacks the depth needed for B2B pipeline workflows.

5. Lucky Orange — Best for Small Business

Lucky Orange is a budget-friendly behavioral analytics tool that packs a surprising number of features into its lower-priced plans. It is particularly well-suited for small businesses and e-commerce stores that want heatmaps, recordings, and live chat in a single dashboard.

What It Does

Lucky Orange combines session recordings, dynamic heatmaps, conversion funnels, form analytics, and a live chat widget into one platform. The live chat feature is unique in this category — you can watch a visitor's session in real time and proactively start a conversation based on their behavior.

Key Features

• Dynamic heatmaps that update in real time
• Session recordings with behavioral tagging
• Conversion funnels and form analytics
• Built-in live chat with real-time co-browsing
• Visitor profiles with session history
• Dashboard with real-time visitor count

The free Build plan includes 100 sessions per month. Paid plans start at $32/month (Grow) for 5,000 sessions, $64/month (Expand) for 25,000 sessions, and $128/month (Scale) for 100,000 sessions.

Pros

• Live chat with real-time session viewing is genuinely unique and useful for customer support
• Dynamic heatmaps that update without manual snapshots
• Affordable pricing with transparent tiers
• All-in-one platform reduces the number of tools you need to manage
• Easy to install and get started

• No company-level visitor identification
• The interface can feel cluttered due to the number of features packed into the dashboard
• Recordings quality does not match FullStory or AniltX
• Limited integrations with enterprise tools like Salesforce
• Form analytics, while useful, is less sophisticated than Mouseflow's offering

Small businesses, particularly e-commerce stores, that want an affordable all-in-one tool covering heatmaps, recordings, funnels, and live chat. If you need visitor identification or deep CRM integrations, you will need to look elsewhere.

6. Mouseflow — Best for Form Analytics

Mouseflow occupies a specific niche in the hotjar alternatives landscape: it is the best tool available for understanding how users interact with forms. If form abandonment is costing you leads or revenue, Mouseflow is worth serious consideration.

What It Does

Mouseflow offers standard heatmaps and session recordings, but its standout feature is form analytics. It tracks every field interaction — time spent per field, drop-off rates between fields, refill rates, and blank submissions — giving you granular insight into where and why users abandon your forms.

Key Features

• Detailed form analytics with field-level drop-off tracking
• Six heatmap types (click, movement, scroll, attention, geo, and live)
• Session recordings with automatic tagging for friction events
• Conversion funnels with customizable stages
• User feedback campaigns (similar to Hotjar's surveys)

A free Starter plan includes 500 sessions per month. The Growth plan ($39/month) offers 10,000 sessions. Business ($159/month) scales to 50,000 sessions. The Pro plan ($299/month) supports 150,000 sessions. Enterprise pricing is available for higher volumes.

Pros

• Form analytics is the best in the industry — no other tool on this list comes close for field-level analysis
• Six heatmap types provide more visual report options than most competitors
• Friction event tagging in recordings saves time when reviewing sessions
• GDPR-compliant with strong data privacy controls

• No visitor identification or company-level data
• The interface feels dated compared to newer tools
• Pricing can get expensive at higher session volumes
• Integrations are adequate but not as deep as platforms like AniltX or FullStory
• The mobile experience for reviewing recordings could be improved

Teams that rely heavily on form submissions — lead generation companies, SaaS signup flows, or e-commerce checkout optimization. If form abandonment is your primary conversion bottleneck, Mouseflow gives you the most actionable data.

7. Smartlook — Best for Mobile App Recording

Most hotjar alternatives focus exclusively on websites, but Smartlook bridges the gap between web and mobile app analytics. If your team builds native iOS or Android apps (or both), Smartlook offers a unified view of user behavior across platforms.

What It Does

Smartlook provides session recordings, heatmaps, event tracking, and funnel analysis for both websites and native mobile applications. It supports iOS, Android, React Native, Flutter, and Unity — making it one of the most versatile platforms for cross-platform teams.

Key Features

• Session recordings for web and native mobile apps (iOS, Android)
• Support for React Native, Flutter, and Unity frameworks
• Heatmaps for web (click and scroll)
• Event-based analytics with custom event tracking
• Conversion funnels across web and mobile
• Crash reporting integration

Smartlook offers a free plan with 3,000 sessions per month. The Pro plan starts at $55/month for 5,000 sessions. Business pricing starts at custom quotes for higher volumes and advanced features.

Pros

• Mobile app recording support is significantly better than any other tool on this list
• Cross-platform analytics gives you a unified view of web and app behavior
• Event tracking is flexible and well-documented
• The React Native and Flutter SDKs are well-maintained
• Retroactive event definition lets you analyze past sessions against new events

• No visitor identification at the company level
• Web heatmaps are less sophisticated than dedicated web tools
• The free plan's 3,000 session limit is restrictive for most teams
• Enterprise features require custom pricing conversations
• Funnel analysis is useful but less advanced than tools like Amplitude or Mixpanel

Product teams building native mobile apps who want session replay and analytics across both web and mobile platforms. If your product is web-only, other tools on this list offer more robust web-specific features.

8. Contentsquare — Best for Enterprise E-Commerce

Contentsquare (which acquired Hotjar in 2023) sits at the top of the enterprise analytics pyramid. It is a comprehensive digital experience analytics platform used by some of the world's largest e-commerce brands — and it comes with a price tag to match.

What It Does

Contentsquare goes well beyond heatmaps and recordings. It offers zone-based analysis (segmenting page performance by content blocks), AI-powered insights that automatically surface anomalies and opportunities, customer journey mapping across sessions, and revenue attribution at the page and element level.

Key Features

• Zone-based heatmaps that analyze performance by content block
• AI-powered insight generation and anomaly detection
• Customer journey analysis across multiple sessions and touchpoints
• Revenue and conversion impact analysis at the element level
• Merchandising analytics for e-commerce product pages
• Accessibility analytics and compliance monitoring

Contentsquare does not publish pricing. Enterprise contracts are custom-quoted and typically start in the five-figure annual range. This is not a tool for small teams or startups — it is designed for organizations with dedicated analytics departments and significant digital revenue.

Pros

• Zone-based analysis offers a fundamentally different (and often more useful) approach to page optimization than traditional heatmaps
• AI-powered insights save hours of manual analysis by automatically surfacing what matters
• Revenue attribution at the page element level is extremely powerful for e-commerce optimization
• Customer journey mapping across sessions gives you a more complete picture than single-session recordings
• Enterprise-grade privacy, security, and compliance certifications

• Pricing is prohibitively expensive for most small and mid-size businesses
• Implementation requires significant engineering resources
• The platform complexity means a steep learning curve and ongoing training investment
• No B2B visitor identification — the platform is optimized for consumer e-commerce
• Overkill for teams that need basic heatmaps and recordings

Large e-commerce companies and enterprise digital teams with dedicated analytics staff and significant budgets. If you are generating millions in online revenue and need to optimize every element of the shopping experience, Contentsquare is the enterprise standard.

Comparison Table: All 8 Alternatives Side-by-Side

| Tool | Best For | Heatmaps | Recordings | Visitor ID | A/B Testing | Free Plan | Starting Price |

|------|----------|----------|------------|------------|-------------|-----------|---------------|

| [AniltX](/comparisons/hotjar-vs-aniltx) | B2B visitor identification | Yes | Unlimited | Yes | No | Yes | $49/mo |

| [Microsoft Clarity](/comparisons/clarity-vs-aniltx) | Free behavioral analytics | Yes | Unlimited | No | No | Yes (fully free) | Free |

| FullStory | Enterprise product teams | Yes | Volume-based | No | No | No | ~$300/mo |

| Crazy Egg | Simple A/B testing | Yes | Limited | No | Yes | No | $29/mo |

| Lucky Orange | Small business all-in-one | Yes | Volume-based | No | No | Yes | $32/mo |

| Mouseflow | Form analytics | Yes | Volume-based | No | No | Yes | $39/mo |

| Smartlook | Mobile app recording | Yes | Volume-based | No | No | Yes | $55/mo |

| Contentsquare | Enterprise e-commerce | Yes (zone-based) | Yes | No | Yes | No | Custom ($$$$) |

A few patterns worth noting:

Only one tool offers visitor identification. AniltX is the only platform on this list that can tell you which companies are visiting your website. Every other tool treats visitors as anonymous, which means B2B teams using those tools are leaving pipeline intelligence on the table.

Free does not mean best. Microsoft Clarity is genuinely free and genuinely useful, but it lacks the analytics depth, integrations, and identification capabilities that growing teams need. Free is a great starting point — not a long-term strategy.

Enterprise tools solve enterprise problems. FullStory and Contentsquare are powerful, but their pricing and complexity are designed for organizations with dedicated analytics teams and six-figure tool budgets. If that is not you, do not force the fit.

How to Choose the Right Alternative for Your Team

With eight solid options on the table, the right choice depends on three factors: your primary use case, your budget, and your team's technical sophistication.

If you are a B2B company focused on pipeline generation:

Choose AniltX. No other tool on this list connects behavioral analytics to company-level visitor identification. You get heatmaps and recordings *and* you know who is visiting. That combination shortens sales cycles and turns your website into a lead generation engine. Check the [GA4 vs AniltX comparison](/comparisons/ga4-vs-aniltx) if you are also evaluating whether GA4 alone is sufficient for your needs (spoiler: it is not, for B2B).

If you need heatmaps and recordings but have zero budget:

Start with Microsoft Clarity. It is genuinely free, genuinely unlimited, and genuinely useful. Layer AniltX on top when you are ready to identify visitors and connect behavioral data to revenue.

If you are an enterprise product team debugging UX issues:

FullStory's pixel-perfect replay and OmniSearch make it the strongest choice for technical product teams. Be prepared for enterprise pricing.

If you want simple heatmaps plus A/B testing:

Crazy Egg gives you both in an intuitive package at a reasonable price. It will not scale to enterprise needs, but it is excellent for landing page optimization.

If you are a small business or e-commerce store:

Lucky Orange's combination of heatmaps, recordings, funnels, and live chat makes it the best all-in-one value for small teams.

If form abandonment is your biggest conversion problem:

Mouseflow's form analytics are unmatched. No other tool gives you field-level drop-off data with this level of granularity.

If you build native mobile apps:

Smartlook is the clear winner for cross-platform session recording across web, iOS, and Android.

If you are a large e-commerce company with a dedicated analytics team:

Contentsquare's zone-based analysis and revenue attribution are designed for exactly your use case — if the budget supports it.

For most B2B teams reading this article, the decision comes down to a simple question: do you just want to watch what anonymous visitors do, or do you want to know *who* they are and convert them into customers? If it is the latter, [request a demo of AniltX](/demo) and see the difference visitor identification makes.

Frequently Asked Questions

What is the best free alternative to Hotjar?

Microsoft Clarity is the best completely free alternative. It offers unlimited session recordings and heatmaps with no usage caps, no paid tiers, and no credit card required. For B2B teams, AniltX also offers a free tier that includes basic visitor identification — something Clarity cannot do. If you need both behavioral analytics and company identification on a tight budget, starting with AniltX's free plan gives you capabilities that Clarity, despite being fully free, does not offer.

Can I use multiple analytics tools together?

Absolutely, and many teams do. A common setup for B2B companies is to use Microsoft Clarity for unlimited free recordings alongside AniltX for visitor identification and intent scoring. The behavioral data from Clarity helps with UX optimization, while AniltX connects that behavior to specific companies and feeds high-intent signals directly into your CRM. These tools complement each other rather than competing. Just be mindful of page load impact — two lightweight scripts are fine, but stacking five or six analytics tools can start to affect performance.

Does Hotjar identify who visits my website?

No. Hotjar shows you anonymous session recordings and aggregated heatmaps, but it cannot identify which companies or individuals are visiting your site. This is the core reason many B2B teams look for hotjar alternatives. If visitor identification is important to your workflow, AniltX is the only tool on this list that provides company-level identification alongside heatmaps and recordings. For a detailed comparison, see our [Hotjar vs AniltX](/comparisons/hotjar-vs-aniltx) page.

Is Contentsquare the same company as Hotjar?

Yes. Contentsquare acquired Hotjar in 2023. Hotjar continues to operate as a separate product focused on qualitative research for small and mid-size teams, while Contentsquare serves enterprise clients with its full digital experience analytics suite. If you are currently using Hotjar and considering Contentsquare, be aware that the price jump is significant — Contentsquare is designed for organizations with dedicated analytics budgets and large digital teams.

Which Hotjar alternative is best for B2B companies?

AniltX is the best hotjar alternative for B2B companies, and it is not close. The core reason is [visitor identification](/features/lead-identification): AniltX can identify which companies are visiting your website, score their intent based on behavioral signals, and push that data directly into your CRM. No other tool on this list — including Hotjar, Clarity, FullStory, or any of the others — offers company-level identification as a core feature. For B2B teams, knowing *who* visits your site is fundamentally more valuable than watching anonymous recordings. See the [features overview](/features/analytics) for a full breakdown of what AniltX offers beyond standard heatmaps.

How does AniltX compare to Hotjar for heatmaps?

Both tools offer click and scroll heatmaps, but AniltX adds a layer that Hotjar cannot: segmentation by company. With AniltX, you can generate a heatmap showing how enterprise companies interact with your pricing page versus how SMB visitors do — giving you insights that generic heatmaps miss. AniltX also offers unlimited [recordings](/features/recordings) on all paid plans (no daily caps), which is a common pain point for Hotjar users on the free or Plus plans. For a full feature comparison, visit our [Hotjar vs AniltX](/comparisons/hotjar-vs-aniltx) page.

What should I do if I am currently on Hotjar's free plan?

If you are on Hotjar's free plan and hitting the 35 daily session cap, you have two strong options. First, switch to Microsoft Clarity for unlimited free recordings — you will immediately remove the session cap problem. Second, if you are a B2B team, sign up for AniltX's free tier to start identifying which companies are visiting your site. Many teams do both: Clarity for broad behavioral data and AniltX for targeted visitor identification. Either way, you do not need to keep working within Hotjar's free plan limitations when better free options exist.